Category: Millet Entrepreneurship

  • Nutritious and Healthy Ragi Ladoos by EarthPoorna creating Food Sensation

    Nutritious and Healthy Ragi Ladoos by EarthPoorna creating Food Sensation

    Ragi Ladoos – Nutritious & Healthy

    Millets making a comeback due to their rise in demand by the people and the ability of millets to face climate change creating space on the farmers’ fields. Finger Millet (Ragi) is widely accepted in India due to its ease in processing and making different recipes. Ragi Lodoos made by EarthPorna are creating food sensations in people’s hearts.

    EarthPoorna, a social venture by Sucheta Bhandare of Pune involving women in the business and procuring millets directly from farmers. Ensuring and supporting the livelihood of women and farmers.

    Before going to the story let us understand the health benefits of ragi ladoos and how it is helping people in their health.

    Health Benefits of Ragi Ladoos:

    • Rich in Calcium which is good for bones. It has been reported that 100 gm of ragi contains 364 mg of calcium.
    • It is gluten-free and it will be a good choice for people suffering from celiac disease.
    • Due to the low glycemic index, it is good for diabetic patients. The recent meta-analysis of millets has given us more evidence of their goodness in controlling blood sugar levels in our bodies.
    • It helps in maintaining good skin and prevents wrinkle formation and sagging.
    • Due to high fiber, it helps in better digestion and prevents constipation.
    • Ragi helps in checking the weight of the body by lowering the appetite and helps in the weight loss journey.

    Related Post: Health Benefits of Finger Millet (Ragi)


    After going through the health benefits of Ragi Ladoos, let us now listen to the Founder of EarthPoorna- Sucheta Bhandare a Social Entrepreneur who has taken the Ragi Ladoos to a great level and created a sensation among the people of India.

    Ragi Ladoos

    The short breaks at my school in Vadner used to be so interesting that even the thought of it makes me smile today. I used to take peanuts and jaggery, dates and grated coconut, roasted grams, and puffed rice some days, and seasonal fruits, pulses, and healthy and nutritious ladoos on other days.  During days-offs and holidays, my friends and I would go to the farms and happily devour whatever was growing there. Spending my childhood in a village in a village in the district of Nashik meant that I had no other option for the junk food that kids in the cities eat today.

    Today, although I live in a big city like Pune, my hunger pangs are still fulfilled by such simple preparation. During times of exertion and exercise, I have realized the benefits of consuming such simple yet healthy preparations. All this was easily available to me back at home because my mother made it a point to put it in my Dabba(tiffin box). In cities, there are many out there who want to incorporate such a healthy diet into their lifestyle but have no time and sources to get hold of such products.

    That is why we are bringing to you such preparations filled with love and health. A combination of your grandma’s recipe and expert advice on diets suitable to our lifestyle is what you will find in our natural and tasty preparations. We at ‘EarthPoorna Foods’ are glad to serve you delicious food in your office, school, gym, college, and at your home.


    EarthPoorna – Impact on the life of Women, Farmers, and Consumers:

    The best thing about EarthPoorna is that the chemical-free raw materials are procured directly from the farmers. In the initial days, it was difficult to get ragi grains, but slowly Sucheta Bhandare convinced the farmers of her locality to cultivate and promised to pay a better price. Farmers were happy and started cultivating ragi in their fields when they could find a better market for their produce.

    Ragi Procurement directly from farmers
                                                                                        Photo: Ragi Procurement directly from farmers

    EarthPoorna has a team of dedicated and well-trained women who make delicious, healthy, and nutritious ragi ladoos. This venture has bought about a change in the life of the women and improved their livelihood status.

    The EarthPoorna Ragi Ladoos impacted the health of the consumers. Now, people have got a nice product to choose from. Ragi Ladoos has reached the different corners of the country. The feedback from the consumers is amazing and they are recommending it to their friends and relatives. They liked the taste of the Ragi Ladoos. It is becoming a part of every festival in India. It has created positive vibes among consumers.

    Ragi Ladoos
    EarthPoorna’s Ragi Ladoos among the Trekking Group

    The uniqueness of EarthPoorna’s Ragi Ladoos:

    The Ragi Ladoos are made by maintaining proper hygiene and cleanliness. These products are tested in the Government Lab and a proper nutrients certificate is obtained and also certified by the Food Safety and Standards Authority of India (FSSAI). Ragi Ladoos is made under the guidance of a Nutritionist and Ayurveda practitioner.

    Ragi Ladoos are made in four variants. The main ingredients of the ladoos are Ragi flour, Jaggery, Cow Ghee, dry fruits, dry dates, flax seed powder, and Cardamom powder. One of them is the multigrain ladoo which is made with a combination of pulses, flax seeds, jaggery, ghee, and almonds. Research has found that millets in combination with pulses improve the bio-availability and absorption of nutrients in the body.

    This makes EarthPoorna’s Ragi Ladoos unique in the market.


    Online Presence of EarthPoorna’s Ragi Ladoos:

    The presence of ragi ladoos in the online platform connects consumers from different corners of the country.

    Ragi Ladoos
                                                                                                                               Click to buy Online

    Adding Ragi Ladoos to your diet will definitely keep you and your family healthy. EarthPoorna’s venture works for the sustainable development of farmers and simultaneously provides you with wholesome and healthy food. I hope this social enterprise will flourish more in the days to come and bring smiles to the face of the farmers and keep us healthy.

     

    Author: Tapas Chandra Roy, A Certified Farm Advisor on Millets, ‘Promoting Millets from Farm to Plate’. In a mission to take the forgotten grains- Millets to Millions. To remain updated on my blogs on millets you can join my Telegram Channel – Millet Advisor.

     

  • Sorghum a Wonder Grain for New Enthusiastic Entrepreneurs

    Sorghum a Wonder Grain for New Enthusiastic Entrepreneurs

    Sorghum a Wonder Grain:

    Sorghum is an ancient grain that comes under the major millet category. Major millet due to its size and the area of production. This grain is the nutrient-rich, gluten-free, and best alternative to wheat and rice in terms of everything. We called ”Sorghum a wonder grain” due to its versatility and making its space in every sector like Food, Feed, and Fuel. Sorghum is a smart food that is good for you, good for the planet, and good for the farmers(ICRISAT).

    Nutritional Profile of Sorghum:

    According to the report of the National Institute for Nutrition, Hyderabad in every 100 grams of Sorghum grains contains 67.7 g of Carbohydrates, 9.9 g of protein, 1.73 g of fats and provides the energy of 334-kilo calories. It has captured its position in terms of dietary fiber (10.2 g) and 133 mg Magnesium and 39.4 μg Folic acid. It also contains Calcium(27.6 mg), Phosphorous(274 mg), Zinc(1.9 mg), Thiamine (0.35 mg), Riboflavin (0.14 mg) and Niacin(2.1 mg) per 100 grams of grains.


    Health benefits of Sorghum:

    • Sorghum reduces hypertension. It contains lesser Sodium(7.3 mg/100g) and higher potassium(408mg/100g) as compared to other cereals and these properties help in the therapeutic use for hypertensive patients.
    • Sorghum helps in Weight Loss. It contains policosanols that help in reducing cholesterol in the body and thus intake of policosanols favors weight loss.
    • Sorghum is good for diabetic patients. Due to the low glycaemic index, it helps slow down glucose levels in the blood.
    • Sorghum inhibits Cancer tumor growth. The scientist has found out that the presence of 3-Deoxyanthoxyanins in darker Sorghum have antiproliferative activity against human colon cancer cells (Journal of Agricultural and Food Chemistry – March 2019).
    • Sorghum is found to be good for the patient suffering from Celiac disease as it is gluten-free.

    Why Sorghum is good for the New Entrepreneurs:

    Sorghum has opened up its potential in the field of Food, Brewing, Livestock, and Export Industries. The demand for Sorghum is increasing as nowadays people are becoming more health-conscious and preferring the forgotten ancient grain in their diet. As per the report announced by the Report Linker, the Millet market of North America is expected to grow at a CAGR of 4% to reach US$ 1192.24 million by 2027. This will create more opportunities for entrepreneurs.

    Now, lets us see how Sorghum has created its space in the market and how it can be utilized on a commercial basis.

    • FOOD INDUSTRY: Sorghum a wonder grain fits well in baking, popping, gluten-free mix, extrusion, and flakes. Indian Institute of Millets Research(ICAR-IIMR), Hyderabad a premier institute solely popularising Millets as healthy food under the brand name “Eatrite”. The Nutrihub incubation program is designed to help Nutri-Cereals Startups to grow in a streamlined fashion.

    The demand for millets is increasing due to their health benefits. Sorghum flour is replacing wheat flour in many households in India. Mostly ”Roti” are made with sorghum flour. Sorghum puffs are ready-to-eat (RTE) snacks that are developed by using Puff Gun Machine. It serves as healthy evening snacks, especially for children.

    Sorghum a wonder grain

    Sorghum is also used for making cookies/biscuits. I have tasted the biscuits made from Sorghum at IIMR, Hyderabad. It was really soft, tasty, and delicious. It can surely compete with the products available in the market.


    • CUTLERY INDUSTRY: The word “Cutler” is derived from the Middle English word Cuteler. The cutlery is generally made of metal, wood, plastic and now the trend of disposable. During the COVID-19 situation, there is a shift in the eating etiquette trends and people are preferring different types of cutlery. Increasing hygiene has resulted in the high use of disposable cutlery that is made of bamboo and wood.

    According to Future Market Insights(FMI), disposable cutlery sales are estimated to rise CAGR by 4% from 2021 to 2031, in comparison to a CAGR of 3.4% from 2016 to 2020.

    The trend of Cloud Kitchen is increasing at a faster rate in India and Online Food Delivery Service providers like Swiggy and Zomato creating more opportunities for disposable or single-use cutlery.

    But there is an opportunity of making cutlery, which is edible and this can be made from Millets. No doubt it is disposable at a faster rate and also it can be consumed just after completing the meal. Among millets, Sorghum fits well in this cutlery industry.

    BK Environmental Innovations claimed to be the first to introduce cutlery made of Sorghum which is edible. Narayan Peesapaty, MD makes cutlery under the brand name Bakeys. In this segment, he makes spoons, forks, knives, and chopsticks using Sorghum flour as the base material. This cutlery can be decomposed within 4-5 days and it is made without preservatives and has a shelf life of 3 years.


    • BIO-FUEL INDUSTRY: The increase in petroleum prices and the contribution of Fossil Fuels to global warming are becoming a concern for all of us. Bio-fuel is the next generation fuel which will be economical and the most important is environmentally friendly.

    Sweet Sorghum stalk has the potential to emerge as the major bioenergy crop. It is more efficient than maize and sugarcane in terms of productivity with low water and inputs. Sweet Sorghum made its place in the National Policy of Biofuels-2018 and this will increase the scope for 1st Generation Ethanol.

    Sweet Sorghum fits well because it is a versatile crop propagated by seeds and farmers can take 2-3 crops per year. IIMR, ICRISAT, and many R & D organizations are actively involved in taking the Sweet Sorghum journey to the next level in biofuel production and creating a milestone.

    The best part of Sweet Sorghum in Biofuel production is that the sugarcane factories can be utilized around the year.


    • FEED INDUSTRY: Sorghum is a good source of raw materials that are utilized for poultry and animal feed. After crushing of Sweet Sorghum, the bagasse is used for animal feed. The bagasse is turned into feed blocks. It is highly palatable, cost-effective, and also improves the yield of cows’ milk. The Sorghum grain is mixed with the feed of the birds and the result is good as maize.

     

    • ALCOHOL INDUSTRY: Sorghum grains have opened up opportunities for entrepreneurs. Sorghum is an ingredient that is used in the production of fermented beverages. With Sorghum, many types of alcohol can be made like beer and whiskey.

      Sorghum a wonder grain
      Sorghum Beer

    In China, a famous Chinese Liquor called “Baijiu” is produced using Sorghum and it is the world’s top-selling spirit covering 40% by volume of alcohol followed by whisky. This spirit has already entered the Indian market.


    By this, we can understand the potential of Sorghum, and that’s why Sorghum is called the ”Wonder Grain”. Entrepreneurs thinking of entering into the millet market can include Sorghum as their ingredient for their innovative millet products.

    Hope you liked the article, do leave your valuable comments below, I will be happy to hear from you.

     

    Author: Tapas Chandra Roy, A Certified Farm Advisor on Millets, ‘Promoting Millets from Farm to Plate’. In a mission to take the forgotten grains- Millets to Millions. To remain updated on my blogs on millets you can join my Telegram Channel Millet Advisor.